mkt4edu Blog (12)

A leaking student retention funnel losing coins and enrollments, beside a valve closing the leak

Student retention: why does it cost less than recruiting?

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Gustavo Goncalves

Sep 4, 2026, 9:31:41 AM

Every institution celebrates when the recruitment funnel fills up, but few notice that the open...

Google disavow tool: 3D network of glass spheres linked by threads passing through a white filter into a shielded file

Google disavow tool: is disavowing links worth it?

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Renan Andrade

Sep 3, 2026, 3:20:44 PM

Few Search Console features split opinion like the disavow tool. Part of the market treats...

Chatbot technology 3D scene in white on a pink background, with a closed bot menu on the left and an AI agent bust on the right

Does chatbot technology still attract students?

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Renan Andrade

Sep 3, 2026, 2:16:56 PM

Chatbot technology is no longer new to any university. Almost every institutional website has a...

A browser window with a data panel and a magnifying glass over requests, validating the HubSpot tracking code

HubSpot tracking code: how do you know it works?

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Cesio Faria

Sep 3, 2026, 8:15:02 AM

The material available about HubSpot's tracking code almost always ends on the same sentence: paste...

A magnifying glass inspects loose pages with a broken link and, beside them, pages connected by internal links

Internal links: how to audit them and gain organic traffic?

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Renan Andrade

Sep 2, 2026, 5:00:00 PM

Every audit of old content tends to start in the same place, and almost always the wrong one....

3D scene with social content cards, an AI assistant in conversation, an enrollment form and a CRM panel

Does social media marketing bring enrollments?

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Renan Andrade

Sep 2, 2026, 11:41:26 AM

Every educational institution already posts on social media. The question that goes unanswered is a...

3D scene with students stepping away from a group, a risk monitoring dashboard and a rising retention curve

School dropout rate: which variables weigh most?

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Gustavo Goncalves

Sep 2, 2026, 11:29:46 AM

Every educational institution loses students, yet few can explain why. The question always arrives...

A phone on a tripod films a testimonial: video content for student recruitment flowing toward enrollment

Video content for student recruitment: why does UGC sell?

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Renan Andrade

Sep 2, 2026, 8:55:18 AM

Choosing a university is not like buying any other product. It means betting years of your own life...

Educational market in a 3D scene with an enrollment funnel, a data dashboard and a group of students inside a glass arc

Educational market: how to enroll and retain students?

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Renan Andrade

Sep 1, 2026, 2:18:05 PM

The Brazilian educational market went through a structural shift that most marketing plans have yet...

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Recent

Student retention: why does it cost less than recruiting?

Google disavow tool: is disavowing links worth it?

Does chatbot technology still attract students?

HubSpot tracking code: how do you know it works?

Internal links: how to audit them and gain organic traffic?

Does social media marketing bring enrollments?

School dropout rate: which variables weigh most?

Video content for student recruitment: why does UGC sell?

Educational market: how to enroll and retain students?

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