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Marketing automation: 5 tools that will impact your results

Gustavo Goncalves
Gustavo Goncalves

Sep 22, 2023

The use of marketing automation tools is a reality for many companies that already know the benefits of having technology that facilitates processes and optimizes the entire marketing routine, contributing to better results.

Does your educational institution still not know which solutions to adopt? In this post, we will introduce:

  1. HubSpot;
  2. MailChimp;
  3. RD Station;
  4. Unbounce e Instapage;
  5. Leadmatch.


1. HubSpot

HubSpot offers a very complete marketing automation platform and has CRM Free as a highlight. The software automates the management of contacts, providing information about each one of them, contributing to the creation of more promising relationships.

Your educational institution can benefit from this tool to access and analyze data more easily and, then, develop strategies for approaching and communicating with students and potential students that are more assertive, including considering individual characteristics of their audience.

2. MailChimp

Email marketing is a powerful strategy for attracting students. However, to take advantage of this strategy, it is impractical to send emails one by one manually. Therefore, it is important to have a technology of marketing automation that facilitates sending emails to a long list of contacts.

This is the case with MailChimp, one of the most popular marketing automation platforms for sending emails. This is because, in addition to different automation options, it allows account integration and has an excellent delivery rate, favoring conversions.

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3. RD Station

A RD Station is yet another company to have a marketing automation platform with several functionalities. Through it, it is possible to manage and monitor contacts, schedule posts on social networks, create automated communication flows and even have tools that favor the production of more attractive content.

4. Unbounce e Instapage

We have already mentioned email marketing as a powerful strategy for your educational institution. However, to use it, you need to have your own contact base (that is, one that has not been purchased from other companies on the web).

Therefore, your Education Institution needs to adopt strategies that allow the capture of these contacts and one of them is the use of landing pages, which are nothing more than an invitation for site visitors to provide their email in exchange for some content offered by their institution.

Marketing automation

To create landing pages, in principle, it is a simple process. But, creating different templates for different offers and leveraging their conversion power takes work. For this, we rely on marketing automation tools such as Unbounce at Instapage. 

5. Leadmatch

To enhance the use of these and other marketing automation tools, we also have the Leadmatch, our control system for attracting students and which can be integrated with several other software.

The system updates automatically and in real time all data related to campaigns developed by your educational institution, including data extracted from other marketing automation platforms. Thus, it facilitates a more concrete analysis to achieve more solid results.

Want to explore how these tools add value to your marketing strategy? Also read our post about marketing attribution!

Do you want to boost your results with Marketing and BI?  Read our post!


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Technologies we use

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.

From customer acquisition to retention: Mkt4edu can make the difference in your marketing operation.


Increase your leads’ capture


Improve your customers’ retention


Save conversion costs