If you have a question about a certain subject or are interested in a topic and search directly on YouTube, you are part of the population that makes YouTube the 2nd largest search engine in the world, behind only Google.
If people from all over the world are turning to the platform for research, entertainment and studies, why will your company be left out of this giant wave?
To help you get started and start investing in this type of content, we've put together valuable tips and the perfect step-by-step guide to creating your YouTube channel and getting closer to your audience on YouTube sales funnel. Check it out now!
Why create a YouTube channel for your business
Visibility
The rule is simple: the more people consume your content, the platform will see it as relevant and deliver more to the audience in question, therefore, more people will be in direct contact with the company. In the digital environment, this organic visibility can be a game changer for your project or company.
Over 2 billion active users Every month, YouTube is synonymous with visibility for channels that use the tool properly.
Authority
As with blogs, on YouTube, offering knowledge is a way of showing knowledge of the subject and delivering valuable material to those seeking such information.
With 82% of internet traffic sBeing generated by videos, the platform could be what your company needs to stand out in the world and bring even more security to users.
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Step by step to create your YouTube channel
To create and adjust the most important settings for your YouTube channel, check out the step-by-step instructions below:
- Make sure you have a Google account with access to it;
- Access the main page of YouTube and create your account on the website;
- After logging in, access the little ball in the top right corner; there it isWiththere is the option to create a channel;
- Click on getting started and follow the instructions for configuration, starting with your Google account image and name or customizing a channel from scratch;
- You can change the image, description, links to your website and social networks;
- Access your profile and start optimizing it by clicking on “personalize channel”;
- Access general settings and change the default unit to BRL;
- In channel, in advanced settings, change the first option, if you do not produce content for children, like this, avoiding him problems or same the loss of your channel;
- In sending patterns, in advanced settings, change the category and language so that the platform delivers your content to the appropriate audience;
- Return to the homepage page YouTube Studio and, in Branding, change the banner, profile and watermark images;
- Start your successful channel!
Want to save it for later or pass it on to a friend who wants to start their channel? Just download the infographic on the subject and check out everything you need to create a successful channel!
SEO for videos is very important!
In order for your content to be delivered to as many people as possible, you need to take care of some items to improve your channel's SEO. This involves paying attention to some points that may seem irrelevant, but which are scored in the Google analysis system, Youtube's proprietary platform.
Therefore, it is necessary to pay attention and constantly carry out certain actions such as:
- Use watermark on videos;
- Create attractive titles with the right keywords;
- Crib With good descriptions;
- Insoluble tags about the content;
- Insoluble captions in your content;
- Responds to video comments;
- Make it attractive your thumbnail, without creating false expectations;
- Colocar the “chapters” of your video so that the user can navigate it according to the theme and its time in the video;
- OrganizationWith your content in playlists.
In addition to strictly following the tips above, you must always stay up to date with the tool's guidelines to create and make adjustments that keep your channel adequate and ready for ranking on the platform.
Have a successful channel!
Now that you know how to create your channel, it's time to invest in quality content to feed your audience. Remember to adapt the language and message to the medium, making it easier for the largest possible audience to understand and absorb the materials.
Want more marketing and audience segmentation tips? Take advantage and become a subscriber to our YouTube channel; There, you will find diverse content to understand your audience, adapt your communication and create increasingly effective strategies for your business. Check it out using the button below!
Ah, if you created your channel with these tips, leave it here in the comments and we want to follow this growth!😉
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