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Strategic marketing for customer retention and acquisition

Gustavo Goncalves
Gustavo Goncalves

Dec 28, 2022

By now, you should already know that investing in strategic marketing can be a great way to make your company evolve in different ways using the digital world, whether through attracting new customers, or increasing the reach of your brand.

In this content, we will explain a little more about what is, in fact, strategic marketing, as well as some of the strategies used by Mkt4Edu with its customers and that guarantee the retention and capture of new ones.

What you'll see here:

Cool huh? So, let's get to reading! 

What is strategic marketing?

First of all, we want you to understand what strategic marketing is, as well as its function and importance, since understanding its concept is the basis for creating an efficient strategy that follows its principles.

The concept of strategic marketing is almost self-explanatory: it is marketing focused on the strategic part, being a pillar for the actions in this area that you will take with a view to the medium and long term.

How important is strategic marketing?

The focus of strategic marketing is on two crucial areas for the success of your strategy: the pains that potential customers have and the differentiators of your organization.

With your entire marketing strategy focused on these two factors, the operational part will be done more efficiently. In addition, the results measurement and decision-making steps will be better targeted.

How does Mkt4Edu use strategic marketing strategies to retain and capture customers?

But after all, how to apply strategic marketing in practice? Below, you will learn about some of the steps applied by Mkt4Edu to ensure that its customers retain and capture consumers through this strategy.

We make a strategic marketing plan 

The first stage is precisely the planning stage. Through it, we carry out a complete survey of data to better understand what the institution is and what are its objectives and the audience it intends to reach.

We also seek to carry out a complete market research to understand the threats and opportunities in the area and how we can work with them within our strategy, so as not to have any external surprises.

The support of organizations in this initial stage makes all the difference, since no one is better to talk about the company than the company itself. In addition, you can also provide information about that company's current customer base.

With all this data in hand, we were able to have a complete view of the institution, in which context it is inserted and what its objectives are in relation to its marketing strategy.

We create the ideal customer profile

In addition to knowing the company itself, it is also necessary to have a wealth of information from the other end of this strategy: the target audience. Here, our focus is to outline the profile of the ideal client that she expects to receive.

However, we do not stop at just defining the target audience, but also seek to create the ideal persona for the business, that is, a semi-fictitious representation of the type of customer that may have their pain resolved by the company.

The definition of target audience and persona can be done with the help of that customer base that we talked about earlier, in which we can collect information such as gender, age, where you live and the reasons that led to the purchase of the product or service offered by the organization.

If the institution has more than one audience, it is ideal that it also has persona variations, to ensure that the marketing strategies adopted are always talking to the right person.

We bet on inbound marketing

Another step that we prioritize is how to use inbound marketing intelligently within a strategic marketing strategy. After all, it is through the actions taken at this stage that we are able to put into practice all the lessons learned when gathering information about the company and the public.

Within inbound marketing, we have strategies and actions aimed at the three stages of the sales funnel: attraction, conversion and sale. Each of them needs to work in different channels, but all are geared towards the objective of the institution, the persona and the target audience that one wants to reach.

For example, in the attraction stage, content marketing is a widely used tool, in which content must be written thinking about what the company's future customers are interested in reading and, at the same time, highlighting the expertise and company differentials. 

In the conversion stage, we work with forms and landing pages that aim to collect strategic information from users and, thus, convert them into leads that can be better handled by the institution's sales team.

We seek to say what customers want to hear

It is very important that strategic marketing is always aware of what customers want to hear from companies. After all, our goal is to build a solid relationship between both parties.

Therefore, it is also worth listening to what users have to say. Whether in comments on blog posts on social networks, or even in viewing data and engagement with publications, it is possible to get an idea of ​​the content, subjects and approaches that make the most sense.

That said, Mkt4Edu seeks to make a prior planning in the creation of digital content, but, at the same time, monitors the results and makes adaptations so that this stage is increasingly with the specific persona that a particular organization has.

This is also of great help in defining the image and tone of voice of the brand itself; the users themselves can give clues if they prefer a more relaxed or more serious communication.

We Educate Users

Just as important as saying what customers want to hear is saying what customers need to know. To do this, the institution must show itself as an expert in its area through the content it publishes.

We create content aimed at educating users, which makes the company show that it understands exactly the situation the user is going through and knows exactly what he needs to do to solve this pain.

At the same time, this also makes the relationship between the company and the user closer, as he consumes more content from your blog or website or even follows your social networks.

However, this relationship cannot stop at the production of content: the organization needs to ensure engagement with these people, responding to comments and direct messages.

We do remarketing

Often, the marketing strategy manages to reach the right person, but not at the right time or in the ideal way. Therefore, having an efficient remarketing strategy makes all the difference to marketing and efficient

In this way, we were able to create specific strategies for those users who have shown some interest in becoming customers of the institution, but, for some reason, have not yet completed a purchase.

Through this plan, it is possible to increase conversions more cheaply and efficiently. It is also important to remember that a very small percentage of users convert immediately, so it is important to make sure that they are always remembered in your marketing strategy.

However, this marketing campaign needs to be done intelligently, using the information that the user already offers about him and the company's differentials that can have the expected effect in this second approach.

We rely on the support of heavy-duty tools

And for our work to be of an even higher quality, we rely on the support of heavy-duty tools and partners who help us to develop and put into practice high-performance strategies for our customers.

One of these partners is Hubspot, which offers a series of features that can be used to optimize the work done with our customers and, at the same time, streamline our internal communication and flow.

Hubspot allows us to personalize messages to leads, create landing pages with more autonomy, and control results and interactions in real time and more quickly.

We also offer training to our customers who want to use the platform and, with that, optimize other sectors of their company, such as sales and service.

We show the results of our marketing strategies

Well, so far, you have understood how we plan and execute strategic marketing strategies, but our work does not stop there: we also seek to collect and analyze the results from our actions. .

In this way, we are able to understand what is working and what needs to be improved so that we can meet customer expectations and, above all, ensure a close relationship between the organization and its audience.

As we said at the beginning of this post, strategic marketing focuses on medium and long-term results, but we perform analysis and collection of information all the time, as small changes can be welcome when necessary, to obtain the best results.

And to ensure the transparency of communication between Mkt4Edu and its customers, we invest in creating complete reports for our customers, showing the entire process of our strategies and the best solutions to improve the rates that did not meet expectations.

Why might a strategic marketing agency be what your company needs?

As you can see, strategic marketing is very important and can make all the difference to the success in reach and conversions of your business, especially through the internet.

In this way, it is worth having an expert and multidisciplinary team to assist in all stages of an strategic planning efficientIn this way, you will be able to attract users with great potential to become loyal customers of your brand to your company.

In short: we use strategic marketing to capture and retain customers through strategic planning, mapping the ideal customer, creating inbound marketing content that says what the customer wants to hear and educating users, remarketing and results analysis.

And then? Did you understand what it is, how to do strategic marketing planning and how it can help retain and capture customers? Here, at Mkt4Edu, we invest heavily in implementing strategies that really work for our clients.

So don't waste any more time: visit our website, learn more about our work and contact us for a cup of coffee!

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Technologies we use

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.

From customer acquisition to retention: Mkt4edu can make the difference in your marketing operation.


Increase your leads’ capture


Improve your customers’ retention


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