mkt4edu Blog (15)

Users interacting with the 3D star button to add the website to the list of Google's preferred sources in AI.

Google Preferred Sources: What Are They and How Do You Apply?

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Renan Andrade

Aug 21, 2026, 3:29:44 PM

Google now lets users choose whose content they want to hear. Since May 2026, each user’s list of...

3D illustration of the Google spam update, featuring a cell phone displaying search results and a graph showing a decline in traffic.

Google spam update: How is it different from the core update?

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Renan Andrade

Aug 21, 2026, 1:37:01 PM

When Google confirmed an update in 2026, the same question resurfaced in marketing meetings: Did...

How to use paid traffic in a 3D scene: Sliders control ad screens that direct prospective students to the campus.

How can we use paid traffic without exceeding the institution's CAC?

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Gustavo Goncalves

Aug 20, 2026, 10:56:04 AM

Every enrollment goal faces the same question: where will the applicants come from? Organic search...

Student recruitment campaign featuring a 3D scene with a media panel, three organic search results, and enrollment forms.

Student Recruitment Campaign: How to Measure ROI?

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Gustavo Goncalves

Aug 19, 2026, 4:01:13 PM

Every institution knows how much it spent on its last campaign. Almost none know how much return it...

Predictive AI in a 3D scene: lead cards enter an AI module and come out in three rows sorted by priority.

Predictive AI: How to Forecast Enrollment and Prioritize Funding?

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Gustavo Goncalves

Aug 19, 2026, 11:47:16 AM

Recruiting students has become a high-stakes game. The cost per lead is rising, competition is...

The 3D funnel filters out cold contacts and yields few hot leads, illustrating how to generate qualified leads without high volume.

How to Generate Qualified Leads Without Inflating Volume

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Renan Andrade

Aug 18, 2026, 10:27:57 AM

Every lead generation team has been through the same scenario: a report full of new leads,...

Coins, a calculator, ad cards, and a shield-protected chart illustrate how much it costs to invest in paid traffic.

How Much Does It Cost to Invest in Paid Traffic

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Renan Andrade

Aug 17, 2026, 11:35:34 AM

"How much does it cost?" is the first question people ask when considering advertising—and,...

WhatsApp for student recruitment: a 3D cell phone with green chat bubbles, a lead funnel, and a CRM dashboard with a graduation cap.

Does using WhatsApp for student recruitment lead to enrollment?

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Gustavo Goncalves

Aug 14, 2026, 1:55:59 PM

The same scenario plays out in almost every admissions office. A prospective student sends a...

A white 3D microphone, sound waves, and a cell phone displaying instant results from a voice search.

Voice Search: How to Stand Out in Search Results?

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Renan Andrade

Aug 13, 2026, 9:18:55 AM

Asking a virtual assistant out loud is now just as common as typing into Google. Voice search has...

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Recent

Google Preferred Sources: What Are They and How Do You Apply?

Google spam update: How is it different from the core update?

How can we use paid traffic without exceeding the institution's CAC?

Student Recruitment Campaign: How to Measure ROI?

Predictive AI: How to Forecast Enrollment and Prioritize Funding?

How to Generate Qualified Leads Without Inflating Volume

How Much Does It Cost to Invest in Paid Traffic

Does using WhatsApp for student recruitment lead to enrollment?

Voice Search: How to Stand Out in Search Results?

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