mkt4edu Blog | Paid traffic (2)

Remarketing in Google Ads in a 3D scene with an audience list panel, a search bar, a banner and a video player

How to do remarketing in Google Ads step by step

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Renan Andrade

Sep 21, 2026, 9:30:00 AM

Launching a remarketing campaign takes a few minutes in the Google Ads editor. What decides the...

Stopwatch between paid traffic leads cards, contact channels and a rising conversion chart

Why your paid traffic leads never turn into sales

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Renan Andrade

Sep 15, 2026, 8:15:01 AM

You raised the budget, swapped the creatives, tested new audiences, and the media report even...

Remarketing for student recruitment in a 3D scene with a laptop, five funnel steps and a graduation cap

How to use remarketing to win back a lost applicant

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Renan Andrade

Sep 14, 2026, 10:53:32 AM

Every intake has the same scene. The report shows plenty of visits to the program page, a few...

3D illustration featuring a browser, audience segments, and a transparent funnel representing remarketing campaigns.

What Is Remarketing and How to Use It to Recover Leads

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Renan Andrade

Aug 28, 2026, 10:14:04 AM

Every marketing campaign faces the same scenario. The campaign brings in new people; some of them...

A cracked funnel spilling coins beside a checklist, a control panel, and a declining chart with a graduation cap.

High CAC in Student Recruitment? 7 Ways to Cut Costs

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Renan Andrade

Aug 27, 2026, 10:03:10 AM

Every recruitment results meeting runs into the same question: why does it cost so much to bring in...

A search bar with results on one side, a phone feed with reactions on the other, and a balanced scale in the center on a pink background.

Google Ads vs Meta Ads: Which One Delivers More?

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Renan Andrade

Aug 26, 2026, 9:00:27 AM

At some point, every manager investing in ads has to answer an uncomfortable question: where does...

How to use paid traffic in a 3D scene: Sliders control ad screens that direct prospective students to the campus.

How can we use paid traffic without exceeding the institution's CAC?

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Gustavo Goncalves

Aug 20, 2026, 10:56:04 AM

Every enrollment goal faces the same question: where will the applicants come from? Organic search...

Coins, a calculator, ad cards, and a shield-protected chart illustrate how much it costs to invest in paid traffic.

How Much Does It Cost to Invest in Paid Traffic

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Renan Andrade

Aug 17, 2026, 11:35:34 AM

"How much does it cost?" is the first question people ask when considering advertising—and,...

3D illustration of Meta Advantage+: Meta's AI allocates the budget among the feed, Stories, and Reels under human oversight.

Meta Advantage+: AI Strategies for Efficient Ad Spend

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Renan Andrade

Aug 12, 2026, 10:18:05 AM

A large portion of the ads run on Facebook and Instagram already operate with some level of...

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Recent

How to do remarketing in Google Ads step by step

Why your paid traffic leads never turn into sales

How to use remarketing to win back a lost applicant

What Is Remarketing and How to Use It to Recover Leads

High CAC in Student Recruitment? 7 Ways to Cut Costs

Google Ads vs Meta Ads: Which One Delivers More?

How can we use paid traffic without exceeding the institution's CAC?

How Much Does It Cost to Invest in Paid Traffic

Meta Advantage+: AI Strategies for Efficient Ad Spend

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