mkt4edu Blog | Paid traffic

Facebook algorithm: a phone feed with recommended posts, interaction signals and a panel of declared interest topics

Facebook algorithm: how to reset it and keep your reach

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Renan Andrade

Oct 15, 2026, 4:30:00 PM

Every time someone opens Facebook, the Facebook algorithm decides, in fractions of a second, which...

Remarketing without third-party cookies: cookies dissolving, a padlock shield and a CRM panel with consented contacts

How to do remarketing without third-party cookies

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Renan Andrade

Oct 15, 2026, 12:00:03 PM

Few digital marketing subjects have piled up as much outdated information as this one. Between 2020...

The two data origins behind remarketing and retargeting: pixel audiences in paid media and the contact base in the CRM

Retargeting or remarketing: which term to use and when

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Renan Andrade

Oct 14, 2026, 9:00:00 AM

The doubt usually shows up while reading a proposal. One paragraph mentions site retargeting, the...

A CRM contact list filtered into segments and sent as an ad audience to Google and Meta

HubSpot contact list: how to use it in Google and Meta Ads

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Renan Andrade

Oct 13, 2026, 5:30:01 PM

A HubSpot contact list is usually worth more than any interest targeting the ad platform offers....

Scales and jars of coins by program: the media budget distributed by cost and value per enrollment

Media budget by program: how to split it without guessing

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Renan Andrade

Oct 8, 2026, 9:00:00 AM

Few decisions in student recruitment weigh as much as splitting the budget between programs and...

An audience tired of the same ad, falling gauges and a bank of fresh assets: creative fatigue in recruitment

Creative fatigue in student recruitment campaigns

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Renan Andrade

Oct 7, 2026, 9:00:00 AM

Student recruitment campaigns are long. An application window stretches over weeks, sometimes...

Cracked funnel leaking coins next to a CRM: the waste that drives student recruitment cost up

Why student recruitment gets more expensive every semester

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Gustavo Goncalves

Oct 1, 2026, 4:30:00 PM

Every private institution knows the end-of-recruitment conversation. The target was hit, but the...

Decision maker comparing SEO or paid traffic on a panel with timeline, budget and competition

SEO or paid traffic: what makes sense for you?

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Renan Andrade

Sep 30, 2026, 2:00:01 PM

Every digital marketing budget runs into the same crossroads: put money into ads to generate...

Decision maker comparing paid traffic management models: agency, freelancer and in-house team

How to hire paid traffic management without getting it wrong

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Renan Andrade

Sep 30, 2026, 9:30:00 AM

Choosing who will run your ads weighs more on results than choosing the platform. The budget is the...

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Recent

Facebook algorithm: how to reset it and keep your reach

How to do remarketing without third-party cookies

Retargeting or remarketing: which term to use and when

HubSpot contact list: how to use it in Google and Meta Ads

Media budget by program: how to split it without guessing

Creative fatigue in student recruitment campaigns

Why student recruitment gets more expensive every semester

SEO or paid traffic: what makes sense for you?

How to hire paid traffic management without getting it wrong

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