Jun 29, 2022
Relating to your leads and customers is essential for them to develop within the purchase journey; for this, a CRM tool becomes essential. But do you know how this strategy works?
Understand the relationship between Artificial Intelligence and Digital Marketing as a process of improving student capture and retention!
Learn more about how chatbot technology can be used in educational marketing. And find out how to implement it to increase student enrollment for college.
Each new enrollment earned by your Educational Institution requires hard work. However, some more modern tools and strategies are able to take your results to another level. See, in our e-book, how you can use the new trends in Educational Marketing to win new students!
Artificial Intelligence is already present in several sectors, and Mkt4Edu saw it as an opportunity to boost marketing in education and bring greater returns to Education Institutions, significantly reducing the cost of attracting students.
Download our e-book and understand how this technology works, how it is being used by Mkt4edu and what are the expectations for the future of educational marketing.
Educational Branding is a marketing strategy aimed at building and enhancing the brand of an educational institution. Want to know how this practice can help your HEI? Download the e-book and understand!
Understand how a well-built brand through educational branding strategies can help your educational institution overcome crises in social networks!
In a scenario where 48% of students look for information about an institution via their cell phone before enrolling, some practices are starting to become necessary to attract new students. Download the e-book to understand the benefits of mobile marketing and see how this strategy can be very positive for your educational institution!
Still don't know how to increase enrollment with inbound marketing for educational institutions? Download our e-book now and learn what should be done from optimizing the site to publishing the content published on the blog!
Tired of seeing competitors in the top position of Google? Learn to overcome them and put your educational institution at the top of Google results with SEO strategies!
No more cold calling, buying lists and unachieved goals. With inbound sales, your educational institution will leverage the number of enrollments. Learn more about this strategy by downloading this e-book from Mkt4edu!
Understand how to identify your ideal student profile through a persona and organize your educational marketing strategies in the online environment can make you attract, delight and retain your students!
Download the e-book and see how to improve your student acquisition during the Enem and the vestibular through the most effective online and offline marketing tactics!
Can you imagine being able to manage your website, blog, social networks and even automate your student recruitment processes within the same platform? That's what HubSpot is for, the most complete marketing automation tool on the market. Download the e-book and understand how to convert more students at a reduced cost with this platform!
Ever wondered how social networks can be used to increase the number of new enrollments? In this e-book we tell you everything you need to know to use your institution's profiles for fundraising strategies. Download now and check it out!
Leading is a challenge, especially in institutions as complex as universities. Therefore, the manager who works in this environment must always seek ways to improve and lead his team to success. Want to know more about this subject? Check out our e-book now!
Practices such as content offering and marketing automation can be decisive for the result of your capture. Understand at once how to successfully nurture leads and stand out in the educational market!
Does unifying outbound and inbound marketing seem like too much work and not enough beneficial? Learn how combining the two strategies with intelligence and good planning can increase your educational institution's potential to attract and retain students!
In the current scenario of the educational market, attracting and retaining students no longer have the same perspective as in the recent past. And to stay in the game, educational institutions increasingly have to base their strategies on new marketing indicators. Understand what these indicators are and how they can guide your HEI to success!
Is your management based on feeling and luck or on the accuracy of the data? Here at Mkt4Edu, we are guided by concrete data, which make all the difference when designing winning educational marketing strategies. What's more, we share our knowledge with you. Access the e-book and learn more about data driven marketing!
Understand the importance of Lead Scoring and how your educational institution can benefit from attracting students through best practices in segmentation and conversion of leads by engagement!
Attract, engage and delight… students! Check out how to implement these inbound pillars at your educational institution in this inbound marketing guide for colleges!
Understand the importance of maintaining a customer relationship from the first moment and how to use technology and good marketing practices to attract and convert more students to your educational institution!
Despite being a new and little commented concept in Brazil, Recruitment Marketing has gained strength and prominence when discussing new strategies for the direction of educational marketing. Check out how this set of practices, as well as the massive use of technology, are reinventing the model of action in higher education.