mkt4edu / 4RevOps once again stands out on the global stage by winning two awards at the HubSpot Impact Awards 2024. This recognition proves our commitment to innovation and digital transformation in the education and technology sector.
These achievements reflect the expertise of mkt4edu / 4RevOps in Revenue Operations (RevOps), digital marketing, inbound marketing and marketing automation, applying innovative strategies to generate real and sustainable results for our clients.
What you'll see in today's post:
Have a good read!
The HubSpot Impact Awards is one of the most prestigious recognitions in the market, highlighting companies that implement the best strategies and practices in the use of HubSpot tools to boost their customers' growth. This award is only given to organizations that demonstrate real and measurable impact in areas such as RevOps, inbound marketing, sales automation and digital optimization.
For mkt4edu / 4RevOps, this achievement is more than recognition - it's validation that our SEO, content marketing, social media management and web design strategies are aligned with real market needs and generate scalable and predictable growth for our clients.
In addition, being awarded by the HubSpot Impact Awards reinforces our position as a global benchmark, ensuring that our methods and solutions are recognized as benchmarks for efficiency, innovation and high performance. This recognition also gives us access to exclusive HubSpot resources, allowing us to continue improving our solutions to deliver even greater results for our clients.
Red Balloon, a renowned English school for children and teenagers, faced challenges related to the high costs per lead and per enrollment in its paid media campaigns, as well as the need to maintain efficient customer service as it scaled its operations.
Although recognized for the quality of its teaching, Red Balloon was looking to increase its student base through paid online media campaigns. The high costs per lead (CPL) and per enrollee (CPM) were significant obstacles to efficient scalability, along with the concern of maintaining quality of service as the number of students grew.
To overcome these challenges, Red Balloon implemented a comprehensive strategy using HubSpot as the central platform for automating sales and marketing flows. Actions included:
The strategies implemented resulted in significant improvements in 2024:
These results demonstrate the positive impact of a well-structured strategy, combining technology, team integration and constant monitoring. Red Balloon not only exceeded its targets, but also consolidated its position as a leader in teaching English to children and teenagers in Brazil.
ESPM, one of the leading higher education institutions in Brazil, was facing significant challenges in its communication and data management processes, impacting operational efficiency and the experience of its students and candidates.
ESPM was facing challenges in communicating with students and candidates due to decentralized processes, resulting in high response times, low retention and a fragmented experience. A more efficient and connected model was needed to improve the relationship with students and optimize the recruitment journey.
To overcome these challenges, ESPM adopted an integrated approach using HubSpot as the central platform, with the support of mkt4edu / 4RevOps. The main actions included:
The implementation of these strategies has brought significant changes to ESPM, reflecting directly on student attraction and retention.
These results demonstrate the positive impact of a well-structured strategy combining technology, team integration and constant monitoring. ESPM not only overcame its initial challenges, but also elevated the experience of its students and applicants, consolidating its position as a leader in innovation in the Brazilian education sector.
mkt4edu / 4RevOps is a leading company in RevOps, inbound marketing, marketing automation and SEO, helping companies integrate marketing, sales and service to ensure sustainable and scalable growth.
With a presence in Brazil, Mexico, the United States and the United Arab Emirates, we act as a strategic partner that combines technology, data intelligence and automation to optimize the customer journey and increase our clients' revenue.
mkt4edu / 4Revops is a HubSpot Elite, the highest certification awarded by the platform, which recognizes our excellence in implementing digital strategies. This allows us to offer:
Our elite partnership with HubSpot isn't just a seal of recognition - it's the guarantee that we work with the best market practices to boost businesses like yours. We combine innovation, personalization and strategic analysis to turn challenges into real growth opportunities.
With a team of experts and validated methodology, we offer strategic solutions that guarantee predictable and sustainable growth:
Our approach goes beyond isolated strategies - we build an ecosystem for sustainable growth, based on data, technology and performance. By combining expertise, innovation and the best practices in the market, we help companies achieve consistent, scalable results in line with their business goals.
We work to turn challenges into real opportunities, helping companies to grow in a structured and sustainable way. Over the years, we have accumulated experience in implementing strategies for educational institutions, technology companies and other areas seeking predictable and scalable results.
Our commitment is to innovation, performance and excellence, always focused on delivering tangible and measurable results for our clients.
If you are looking for effective strategies to increase student recruitment, improve your digital marketing campaigns and boost your online presence, mkt4edu / 4RevOps is the ideal partner to boost your results.
Our approach based on data, automation and artificial intelligence ensures that your institution or company is always ahead in the market, with optimized campaigns, higher conversion rates and a more efficient relationship with your customers.
Are you ready to transform your digital strategy and achieve concrete results? Find out how we can help you reach new heights of growth and success!