The use of marketing automation tools is a reality for many companies that already know the benefits of having technology that facilitates processes and optimizes the entire marketing routine, contributing to better results.
Does your educational institution still not know which solutions to adopt? In this post, we will introduce:
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HubSpot offers a very complete marketing automation platform and has CRM Free as a highlight. The software automates the management of contacts, providing information about each one of them, contributing to the creation of more promising relationships.
Your educational institution can benefit from this tool to access and analyze data more easily and, then, develop strategies for approaching and communicating with students and potential students that are more assertive, including considering individual characteristics of their audience.
Email marketing is a powerful strategy for attracting students. However, to take advantage of this strategy, it is impractical to send emails one by one manually. Therefore, it is important to have a technology of marketing automation that facilitates sending emails to a long list of contacts.
This is the case with MailChimp, one of the most popular marketing automation platforms for sending emails. This is because, in addition to different automation options, it allows account integration and has an excellent delivery rate, favoring conversions.
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A RD Station is yet another company to have a marketing automation platform with several functionalities. Through it, it is possible to manage and monitor contacts, schedule posts on social networks, create automated communication flows and even have tools that favor the production of more attractive content.
We have already mentioned email marketing as a powerful strategy for your educational institution. However, to use it, you need to have your own contact base (that is, one that has not been purchased from other companies on the web).
Therefore, your Education Institution needs to adopt strategies that allow the capture of these contacts and one of them is the use of landing pages, which are nothing more than an invitation for site visitors to provide their email in exchange for some content offered by their institution.
To create landing pages, in principle, it is a simple process. But, creating different templates for different offers and leveraging their conversion power takes work. For this, we rely on marketing automation tools such as Unbounce at Instapage.
To enhance the use of these and other marketing automation tools, we also have the Leadmatch, our control system for attracting students and which can be integrated with several other software.
The system updates automatically and in real time all data related to campaigns developed by your educational institution, including data extracted from other marketing automation platforms. Thus, it facilitates a more concrete analysis to achieve more solid results.
Want to explore how these tools add value to your marketing strategy? Also read our post about marketing attribution!