Attracting students to private schools has become increasingly difficult. Mergers and acquisitions create strong educational groups with a high capacity to invest in marketing actions for private schools, making competitiveness difficult for those who still maintain their roots or are part of a smaller educational group.
Using an Educational CRM no longer makes a big difference in contacting leads and students, highlighting the need for drastic changes in the way you communicate with your future and current students.
Do you want to know what these changes are and how to attract more students with educational digital marketing?
Keep reading!
Every year, thousands of parents and students begin the search for the perfect school. And how do you ensure that yours is the chosen one? Offering a unique experience relationship with your brand, of course!
The user experience is the result of all interactions the user has with your school, from the first contact to the last day of their relationship with the brand. It affects the behavior of these people, awakens emotions and generates consequences, such as loyalty.
As you deal with the parents of your students, you need to delight both audiences, students and guardians, by developing student acquisition strategies that establish this connection with them. This involves making institutional communication omnichannel, developing self-service technologies and using data analysis to personalize experiences.
Furthermore, implementing omnichannel marketing strategies in the education sector has proven effective in building connections and increasing engagement with target audiences. According to a study published in Jurnal Vokasi Indonesia, the use of multiple integrated channels allows higher education institutions to offer a more seamless and personalized student journey experience, meeting the expectations of students in the digital age. This approach not only improves communication but also strengthens the competitive advantage of institutions in today’s educational landscape.
Now that you know the importance of promoting a unique experience for your audience, let’s get your hands dirty?
Caption: Illustration of a hand holding a giant magnet on a screen, attracting people, symbolizing online student recruitment.
There are dozens of educational digital marketing strategies that you can use to attract students in private schools. We select those that bring the greatest return and can be put into practice quickly, especially if you have specialized educational marketing consultancy.
The first educational digital marketing strategy to attract students in private schools is inbound marketing. This is because the public is tired of intrusive marketing strategies, which interrupt the purchasing journey by offering products and services before they are ready to make a decision.
Implement the inbound marketing in education It means attracting your audience with the greatest asset your private school has: knowledge. Inbound marketing uses the production of useful and relevant content for the public in order to attract them to digital channels and thus generate traffic to your educational institution's website.
Here, having truly omnichannel communication, that is, with all of your school's communication channels integrated into a single intelligence center (BI), makes all the difference.
Your marketing and sales team will be able to follow the entire trajectory of any lead, prospect and student at your institution and develop personalized forms of communication, based on what your audience really wants and needs.
SEE TOO:
Inbound sales came to replace the mechanical use of educational CRM and transform the data you have into sales intelligence. In inbound sales, inbound marketing strategies are used to attract, delight and convert leads into customers, attracting more students to your school.
The central idea is to stop shooting everywhere and see who buys the idea of your institution and start talking only with those who are really interested and could become a student at the school.
This change in focus allows you to reduce marketing and sales efforts, make the enrollment process more assertive and even reduce marketing costs so that your educational institution becomes more profitable.
According to recent data from the Regional Center for Studies on the Development of the Information Society (Cetic.br), in 2024, 84% of Brazilians aged 10 or over will access the internet via smartphone, and in many cases, it will be the only means of connection for around 60% of users. This change further reinforces the importance of mobile-first strategies to attract new students, considering that their first contact with your institution will most likely be via a small screen.
Along with this, we have the extensive use of social networks by an increasingly younger and more connected audience, who carry applications such as Facebook, Twitter, Instagram, Snapchat, YouTube, WhatsApp and Messenger, for example.
If you really want to develop student recruitment strategies With digital marketing, you should consider mobile as your first option. Both in your brand's online presence and the biggest conversion point of any educational institution: your private school's website.
Having a responsive website, with an attractive design and information that is easy to find for anyone carrying a 4.7-inch screen, on average, is essential for you to have an excellent mobile marketing strategy for private schools.
Knowing how to segment communication channels, identifying which ones are most relevant to your audience, also contributes to greater assertiveness in your educational digital marketing strategies.
To further increase the effectiveness of your educational digital marketing actions, consider having a educational marketing consultancy as a partner.
A team specialized in attracting students and up to date with the latest digital marketing technologies can bring the difference you are looking for to fill your classrooms.
Summary: To attract more students to private schools, invest in strategies such as inbound marketing, inbound sales, mobile marketing, omnichannel experience and educational consulting. Personalizing communication, integrating channels and focusing on the student experience are essential actions to stand out in an increasingly competitive market.
Do you think this could be costly for your private school? Here at 4RevOps we have the ideal solution for all types and sizes of educational institutions: from elementary schools to large educational groups, including language schools, technical schools and, of course, universities.
The experience influences all interactions between students and guardians with the school, affecting enrollment decisions and loyalty. Strategies such as omnichannel communication, self-service, and personalization increase the institution's engagement and competitiveness.
Inbound marketing attracts potential students by producing useful and relevant content, avoiding intrusive approaches. This strategy generates qualified traffic to the school's website and creates a relationship of trust throughout the decision-making process.
Inbound sales is the practice of using marketing data to direct the sales team to focus only on truly qualified leads. This reduces efforts, makes the enrollment process more assertive, and increases the institution's profitability.
With most Brazilians accessing the internet via cell phones, it is crucial that the school website is responsive and that communication strategies prioritize mobile devices. This ensures a better experience for the public, increasing the chance of conversions.
Specialized consultancies, such as Mkt4Edu, offer customized digital marketing solutions for different types of institutions. They help implement modern and effective strategies, increasing student recruitment and optimizing marketing investment.