Growth hacking has gained ground as experiment-oriented marketing, capable of leading to above-average growth, in a short time and at lower costs. What do you already know about this strategy that can be used to increase enrollment quickly?
Attract and attract new students It is a common need for educational institutions. The education market is competitive and the educational institution that discovers what to do to enhance its recruitment results and boost new enrollments comes out ahead.
If you already follow our blog, you know that we often highlight the importance of data analysis and we will do it again, presenting in this post the relationship between growth hacking and web analytics. Follow along and discover the path to success for your institution!
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Growth hacking for educational institutions is a way to promote rapid growth of the institution through the adoption of strategies chosen based on hypotheses and experiments.
Bearing in mind a vital objective for any educational institution, attracting students, growth hacking marketing in education can be used precisely to supplement the process of attracting and converting new students to increase the number of enrollments quickly.
After a strategic analysis and clear definition of the company’s goal,educational institution, how to increase enrollments by X times, a process called the growth hacking life cycle begins:
As you can see, growth hacking is not a traditional marketing strategy. From defining your goal educational institution, through raising hypotheses and analyzing results, growth hacking for educational institutions needs to be based on solid data.
Without this data, the entire process is based on "guesswork" or hypotheses that are poorly supported or even proven, which makes it difficult to achieve above-average results in a short space of time. In other words, it goes against growth hacking.
Web analytics represents the entire organization and data analysis with the aim of guiding more assertive decision-making, optimizing a strategy from its planning, through implementation, to achieving results. Do you understand the relationship with growth hacking?
Without analytics, it is not possible to prove that the actions taken increase the number of enrollments quickly.
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The maxim "time is money" has become even more significant since technological advances facilitated access to the internet and changed the relationship between consumers and the market. Something that also applies to the relationship between students and educational institutions, which now compete for attention in a more competitive market that demands the most powerful strategies.
In other words, without this focus on experiment-oriented marketing, an educational institution has less chance of increasing enrollment. More than that, achieving the results you want in a short time and spending little.
When we explain the growth hacking for educational institutions, we present the cycle to be followed and it is in it that your educational institution needs to be based. Therefore, it is necessary:
For all this to happen, two important issues need to be highlighted. The first is that your educational institution must establish a routine and its own rules for frequency of meetings, documentation and execution of the process. And the second is that it is necessary to count on a team of experts dedicated to sales growth.
It is worth mentioning that growth hacking is not a traditional marketing strategy. Therefore, you need to have professionals prepared to interpret data and develop a concise analysis to support the entire process.
It is common for an educational institution to feel that it does not have the necessary resources to implement a growth hacking strategy on its own.
Therefore, it is interesting to know that it is possible to count on external help, hiring a company like 4RevOps as a consultant or responsible for leading actions to increase enrollment quickly.
Did you like the post? Read to too the 6 data analysis tools for educational institutions!