Social networks have become the great megaphone of the internet. Whoever wants to be seen, remembered and mentioned must maintain active communication with students by providing value, entertainment, and information. What about your educational institution, how do you manage your social networks?
A significant majority of the United States population makes use of social media, with average person using three of these platforms. Among the most used are YouTube, Facebook, Instagram, Pinterest, Snapchat, Twitter and LinkedIn.
And who is on those platforms? Exactly your audience: youngsters from 12 to 24 years old and adults from 25 to 49 years old are the predominant public in social networks. This means that by working on social media marketing strategies, you are capturing the attention of who can become a new student.
But the purpose of social networking is not to sell, right? What you have to do is make them sources of traffic to your site, which is where 99% of enrollment activities happen.
That's why more than having a social networking page, your educational institution needs an integrated strategy that considers all points of contact with students.
Social networks are excellent sources of knowledge about the students your institution wants to capture. Through them, it is possible to know personal and professional goals, daily challenges, dreams, and desires in relation to the teaching-learning process.
MKT4EDU knows that a strong presence on social networks can become a true enrollment engine for any educational institution. Because of this, we seek to understand each platform’s peculiarities and develop customized strategies for each platform for every client.
Our social media team is experienced and has certifications that help when it comes to building winning strategies such as Facebook Blueprint certification.
In addition, MKT4EDU is a specialist in educational marketing, encompassing strategies online and offline to generate increasingly effective results in student recruitment and retention campaigns.
Turn your social networks into strategic partners in attracting students. Count on our team!