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How has your brand interacted with students?

Social networks have become the great megaphone of the internet. Whoever wants to be seen, remembered and mentioned must maintain active communication with students by providing value, entertainment, and information. What about your educational institution, how do you manage your social networks?

A good social networking strategy for educational institutions takes into account student profiles, the characteristics of each network and, of course, its objectives. This means that it is not enough just to publish content, it is necessary to share the right knowledge.

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Social media means more students and more engagement for your educational institution.

Césio

A significant majority of the United States population makes use of social media, with average person using three of these platforms. Among the most used are YouTube, Facebook, Instagram, Pinterest, Snapchat, Twitter and LinkedIn.

And who is on those platforms? Exactly your audience: youngsters from 12 to 24 years old and adults from 25 to 49 years old are the predominant public in social networks. This means that by working on social media marketing strategies, you are capturing the attention of who can become a new student.

But the purpose of social networking is not to sell, right? What you have to do is make them sources of traffic to your site, which is where 99% of enrollment activities happen.

That's why more than having a social networking page, your educational institution needs an integrated strategy that considers all points of contact with students.

What to expect from a social networking strategy?

Increased visibility for the brand

Each day that passes more and more students make use of social networking, making it easier to attract, interact and show that their educational institution provides the best educational solutions for them.

 

 

Increased traffic to the site

Social networking is the largest source of traffic for an educational institution, so long as you develop the best inbound marketing strategies to attract the attention of students and convert them into brand advocates.

 

More qualified leads

Social networks are an excellent source of lead nurturing, preparing them for the most important moment of the relationship with your educational institution: the enrollment.

 

Lower cost of student enrollment

When compared to other digital marketing strategies, social networks have a much lower cost of attracting students, helping to control the marketing budget and delivering better results for the overall campaigns.

 

Greater digital presence

If you want to reach students with your digital marketing campaigns, you must be constantly connected and part of the mobile universe by investing in social networking strategies for educational institutions.

 

Fewer outreach efforts

Who does not want to attract more students with less effort? By developing smart social media campaigns with viral content, you increase the potential of each action and reduce outreach efforts.

 

Greater engagement

To gain visibility and increase enrollments, your educational institution needs the engagement of current students. And how to achieve this? Through loyalty strategies and engagement in social networks!

 

More results in less time

The constant presence of your brand among students is vital to successful educational marketing campaigns. And the best way to stay close to the students is undoubtedly through social networks!

 

Social media requires technology, interaction and data analysis!

 

Social networks are excellent sources of knowledge about the students your institution wants to capture. Through them, it is possible to know personal and professional goals, daily challenges, dreams, and desires in relation to the teaching-learning process.

But you just stay on top of what your prospective students want by analyzing the data in depth and using business intelligence!

That's why here at MKT4EDU we use Hubspot integration with your social networks to improve media management and more effectively monitor all data from each publication made.

Facebook, Instagram, Twitter, YouTube, LinkedIn, among other social media, become true allies in the process of attracting students, accelerating enrollments and making students loyal every day!

Why develop your social media strategy with MKT4EDU

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MKT4EDU knows that a strong presence on social networks can become a true enrollment engine for any educational institution. Because of this, we seek to understand each platform’s peculiarities and develop customized strategies for each platform for every client.

Our social media team is experienced and has certifications that help when it comes to building winning strategies such as Facebook Blueprint certification.

In addition, MKT4EDU is a specialist in educational marketing, encompassing strategies online and offline to generate increasingly effective results in student recruitment and retention campaigns.

Turn your social networks into strategic partners in attracting students. Count on our team!