Having a great online position can be the difference between having to invest heavily in marketing to attract students, instead of making effective use of your reputation and credibility to have prospects come to you.
When your educational institution appears in Google's first organic search results, generating prospects is much easier, since more than 90% of the clicks are made to institutions in the first three positions of the SERP.
Optimizing educational institution websites for search engines can’t be limited to simple checklists or best practice tutorials.
A true SEO strategy involves intelligence and a good deal of knowledge about your market: the educational one. What does that mean?
That in addition to optimizing the titles, subtitles and meta descriptions of your site, you also need to anticipate what the competing institutions are doing. What strategies do they use? Why?
SEO is a competition, so put your educational institution in a position to win by using professionals that know how to compete in this over-crowded space!
Here at MKT4EDU, technology and professionalism go hand in hand! That's why we use the most innovative technologies in SEO analysis to make your educational institution more visible online, and prepare it to help you scale up to reach your enrollment goals!
With SemRush, we do a detailed analysis of your site and we identify the best optimization strategies for your pages. This work is complemented by Moz, another SEO analysis tool that brings powerful insights to leverage your institution's website.
And if your site and blog are with our team, we use Hubspot, which allows you to track your results in real time on an intuitive dashboard.
We specialize in education and have extensive experience in marketing consulting for educational institutions. Our know-how allows us to more accurately evaluate each optimization action by search engines, and generate better results for you.
Making use of the latest technologies, our SEO experts are able to work their way to success for any educational institution: the first three positions in Google's organic results for hundreds or even thousands of keywords.
Do you want to be at the top of the search results? Contact us!