Increasing enrollment is becoming more challenging every day. The competition is fierce, and most educational institutions are using similar strategies to attract students.
So, what to do when you aren’t achieving your enrollment goals? Invest In Search Engine Marketing!
There is no rivalry between organic positioning and sponsored links to educational institutions. The sum of these two strategies can leverage the number both to increase the number of enrollments considerably.
While organic positioning works as a process of attracting prospects through passive recruitment methods, Search Engine Marketing - SEM is an active process of accelerating the number of leads, providing leads that are close to ready to make a decision
Creating paid ads for Google is the sum of two skills: copywriting and data intelligence.
Copywriting to produce attractive and optimized ads for student searches. Data intelligence to analyze which campaigns are most effective and make the necessary adjustments to maximize return on investment.
Here at MKT4EDU, we combine these two activities for our customers, with experienced professionals and the best data analysis technologies in the education industry.
The main performance analysis tool in sponsored links is Google Analytics, where we measure the number of times an ad appears for the demographics of who clicked on each link.
Education is our core strength, whether in online or offline marketing. We have a long history of developing effective student recruitment strategies through sponsored links for our education clients.
When it comes to unifying technology, data analysis, and effective results, we have an entire team dedicated to designing the most effective strategies for your educational institution to achieve its enrollment goals faster and more efficiently.
If you are tired of campaigns where you just plunk down a bunch of money and hope for the best, please contact us. Let us show you a better way!
Receba periodicamente nossos artigos relacionados ao mercado educacional, estratégias entre outras informações.