Increasing enrollment is becoming more challenging every day. The competition is fierce, and most educational institutions are using similar strategies to attract students.
So, what to do when you aren’t achieving your enrollment goals? Invest In Search Engine Marketing!
We are talking about the famous sponsored links. This strategy can and should be pursued by educational institutions seeking fast and predictable results.
There is no rivalry between organic positioning and sponsored links to educational institutions. The sum of these two strategies can leverage the number both to increase the number of enrollments considerably.
While organic positioning works as a process of attracting prospects through passive recruitment methods, Search Engine Marketing - SEM is an active process of accelerating the number of leads, providing leads that are close to ready to make a decision
Research reports that 90% of users know exactly what they are looking for on the internet, that is, with an attractive and optimized ad with SEO techniques, you attract the attention of those who are ready for enrollment.
An individual who clicks on a sponsored ad is in the decision stage of the process, that is, in the process of choosing the an institution and then enrolling.
Whenever your educational institution launches a new campaign, you can quickly advertise it through paid advertisements on Google.
Each educational institution has a specific area of focus, which may be a city, state or country. The more accurate your paid ad strategy, the lower your marketing cost and the higher the number of enrollments per marketing dollar spent!
At any given time, there are many marketing goals for an educational institution and they often need to be met at the same time. With multiple SEM campaigns running simultaneously, this is possible!
With the right technologies, you track the effectiveness of each ad in real time, making the necessary adjustments at any time. This ensures greater performance in your campaigns and better results!
Sponsored links require investment. But with the use of the right keywords and constant monitoring, you turn every click into an enrollment, which will generate value for your educational institution over time.
The ideal is to catch students every day, throughout the year. But to accelerate results in key enrollment periods, the best approach is to launching Google Adwords campaigns to attract students quickly.
Creating paid ads for Google is the sum of two skills: copywriting and data intelligence.
Copywriting to produce attractive and optimized ads for student searches. Data intelligence to analyze which campaigns are most effective and make the necessary adjustments to maximize return on investment.
Here at MKT4EDU, we combine these two activities for our customers, with experienced professionals and the best data analysis technologies in the education industry.
The main performance analysis tool in sponsored links is Google Analytics, where we measure the number of times an ad appears for the demographics of who clicked on each link.
Education is our core strength, whether in online or offline marketing. We have a long history of developing effective student recruitment strategies through sponsored links for our education clients.
When it comes to unifying technology, data analysis, and effective results, we have an entire team dedicated to designing the most effective strategies for your educational institution to achieve its enrollment goals faster and more efficiently.
If you are tired of campaigns where you just plunk down a bunch of money and hope for the best, please contact us. Let us show you a better way!
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