The success of an educational institution begins with the way it communicates with the people closest to it: the students who live or work nearby.
Physical media, such as billboards and graphic pieces, have a definite impact on students' perception of value in relation to an educational institution, and play a key role in maintaining or increasing enrollments.
Online media has the ability to connect your brand to hundreds of students. But offline strategies have a different battle to win: face to face.
Whenever a student comes face to face with an educational institution and has the opportunity to speak with an enrollment advisor, the ability to improve credibility increases and the chances of achieving new enrollments grow.
This is because the relationship established is more personal, based on the confidence that the enrollment advisor portrays when giving information to the student.
In other words, offline marketing strategies remain as important as online for generating results!
Find Out All About Outbound Marketing
There was a time when it was virtually impossible to collect reliable data from outbound marketing campaigns. Today, with the right tools, we can analyze the effectiveness of each investment based on the actual performance of your team in completing the enrollments!
And of course, here at MKT4EDU, we make use of the best data analysis technologies, analyzing information from online and offline sources to optimize your campaigns and attract more students to your educational institution.
With Google Adwords, we create, run, and monitor your sponsored Google search strategies, driving more conversions every day. Your email marketing strategies are created, deployed and optimized with the help of Hubspot, the world's largest marketing automation tool!
Educational marketing strategies online and offline are the core business of MKT4EDU. Throughout our history, we have brought together the most knowledgeable professionals to develop and implement strategies and processes that bring effective results to the education market.
Our team of experts makes use of the latest data analysis technologies to gain accurate insights into student behavior and uses that knowledge to drive results.
Want to integrate your educational marketing actions and attract more students? Contact us!
Receba periodicamente nossos artigos relacionados ao mercado educacional, estratégias entre outras informações.