Many educational institutions lose valuable opportunities to enroll students by not following a properly designed and implemented inbound sales process.
Institutions frequently try to enroll students before they are ready to make a decision, destroying the valuable trust built during the lead nurturing process.
On inbound sales for education institutions, the sales process is inverted: instead of the sales advisors wasting hours calling on cold leads, interested students will come to your school educated about your institution and ready to enroll.
By using inbound marketing strategies, including the development of content customized for your institution, we help you create what we call a guided sales process.
The first step is to invest in inbound marketing strategies that attract the interest of the prospective students and allow them to convert themselves into leads.
Then, using automated tools and process flows that drive from your website, these leads are educated about your school using segmented and customized content for each step of their buyer's journey, in order for them to build trust in your institution and in their decision.
When they are ready to take action, your sales team steps in and finalizes the enrollment.
Here at MKT4EDU, we use the latest technologies to transform your existing team into a true enrollment machine.
With Hubspot CRM, we implement your institution’s customized strategy of inbound enrollment and automate the whole process, giving more time to your enrollment advisors to dedicate to what really matters: relationships with students.
We configure your tools for capturing and nurturing prospects; we create templates for faster and personalized communications; and we help define goals and KPIs that help your institution save time and money!
We specialize in student recruitment for educational institutions and, above all, are passionate about what we do!
We use disruptive technologies to attract, educate and enroll students in your school, college, or university.
You can count on us to craft your inbound strategy, automate your enrollment process, and monitor the results on a daily basis.
Schedule a meeting right now and find out what our team can do for you!