Recruting students using traditional marketing methods has become more difficult every day. Which makes sense, given that there are thousands of educational institutions all competing for the same students, and buying similar ads on TV or keywords on Google. Today, it is no longer possible to increase enrollments using traditional methods. Institutions need to be more strategic about how they find and recruit students.
And this is how inbound marketing works for education: attracting interested students to your site, without competing in a crowded marketplace of expensive ad buys.
Doing inbound marketing keeps students connected to your educational institution long before enrollment, by filling your website with relevant content that is optimized for search engines.
Using internet strategies such as content marketing and SEO, we pique the interest of the student, and start a relationship with your institution based on providing a lot of valuable information, and leverage the communications further through strategic marketing automation.
Having been carefully nurtured with the knowledge you share at the right time and on their terms, students feel more confident when deciding on an educational institution: yours.
No wonder we are the largest Hubspot partner in the world. Applying the best strategies of inbound marketing to educational institutions, we generate surprising results for our clients.
By centralizing all inbound marketing and inbound enrollment processes on the Hubspot platform, we have the ability to analyze the results of each communication and relationship action with your students, optimizing each strategy for great results that are continually improving.
But we do not stop there, of course! To optimize all your inbound marketing strategies, we monitor social networks as well as user behavior online through Google Analytics.
Here at MKT4EDU, inbound marketing and technology come together to deliver the best results for your educational institution!
We are a Platinum Hubspot Partner and we develop inbound marketing strategies specifically for the education industry. In other words, our specialty is to generate results for you!
In 2017, we received the prize Rookie of the Year of Hubspot Impact Awards and in 2018 we want to go further, so we constantly invest in new technologies, experiences, and strategies to maximize the number of enrollments for your educational institution. From Rookie
Count on our high quality professionals, and trust those who are a step ahead and are staying ahead through constant innovation. We have the results and the industry certifications that prove we are experts in inbound marketing.
Contact us and find out about the power of inbound marketing for educational institutions!