Recruit students for an educational institution using the internet has become much easier than it was even a year or two ago.
What people look for online is knowledge, and if you share yours, it creates a powerful connection with potential students.
Once the connection is created, it's time to nurture the relationship, generate value, educate, entertain and inform an audience that is now eager for your knowledge.
This is where a good content marketing strategy for educational institutions makes all the difference.
What makes your educational institution interesting to a student is not the pricey advertisement or the lowest tuition. It is the educational potential and the quality of education that matter the most.
And how do you show the quality of your education? Sharing knowledge with prospective students can make all the difference.
Because your institution's website can not, and should not, have content constantly changed, it is best to create an educational blog and create content that is interesting to the student segment you want to reach.
A technical school will recruit middle school and high school students; a professional qualification course searches for professionals who need certifications or CPE; a university wants to attract high school students and graduates.
The intention is to make your educational institution a source of reliable information, and with it, establish a relationship that culminates in more enrollments.
Sharing knowledge that is meaningful to students is not an easy task. You need to understand your market and your students’ profiles, and be able to predict what they want and what they need, and unify the messages in all of the content pieces so they make a coherent whole.
Here at MKT4EDU, we use data analysis to understand students' behavior and thus identify what knowledge they are like to seek on the internet.
We then turn this data into highly relevant content that is capable of attracting more and more people through search engine optimization (SEO).
And how do we do that? With technology, of course! SemRush and Moz give us the data we need to understand student behavior on the internet and translate that data into content.
Then, we feed your institutional blogs, social networks and other platforms with Hubspot and gather all the behavioral data of your visitors, optimizing each strategy for even more amazing results!
If your educational marketing is with us, your educational institution’s content marketing is too!
Hubspot, the creator of the concept of inbound marketing, is the largest company in the segment. And we are the biggest Hubspot educational partner in the world!
We have a team of content marketing experts to plan your strategy, produce the content and optimize the results every day, generating more students for you!
We have Hubspot certifications in inbound marketing, content marketing, and SEO - which means we can provide you with content ready to be indexed by Google that will drive traffic to your site.