Do you have a blog and don't know what to do to get your text ranked in the top positions of the available search engines? Then you need to find out "how to optimize my blog".
To begin with, you need to understand that the right tool can make all the difference in this optimization process, and HubSpot is ideal for you if you want to take a step forward in terms of authority.
In this complete guide, you'll find a series of SEO tips to improve your conversion rates, ranging from the arrangement of keywords throughout the text, in the URL of the page, to how to optimize images to build a complete blog with reliable information for your users. Let's go?
If you want your content to be found in search engines such as Google, appear in the Overview created by AI or in Social Search, you first need to understand how to optimize the blog.
The blog needs to be constantly optimized to meet the new demands of the market and be in line with the requirements of search engines, and one of the ways to do this is to rely on tools like HubSpot to help you with the customer journey.
At HubSpot, you have access to a series of tools that can help you optimize your blog, ranging from suggesting topics and titles, as well as analyzing the number of links shared and checking the optimization of the images contained in your content.
Image 01: HubSpot's complete SEO checklist, with validation of topics, headings, links, images and indexing.
Generally, there are many processes and adjustments to be made in order to get your blog into the top search positions and among the main tasks to be carried out, we highlight:
These are some basic points for making your blog crawlable by search engines and the new ways of doing research. See below how HubSpot can make all the difference in maintaining your blog.
The use of keywords is essential for users to be able to find your blog post, however, the number of words and how often you use them can be detrimental to your blog's performance.
Instead of using numerous keywords in the same text, use up to two long-tail keywords and keep your text focused, attracting qualified traffic to the type of content you produce.
Image 02: SEO checklist applied at HubSpot for the article on Insight Analytics in the buying journey.
Keywords can be either long-tail or short-tail. It's very common for these words to be described as long tail and head tail. But do you know what this means?
One of the best practices for optimizing your blog is to use long tail and short tail keywords correctly in order to achieve a higher volume of searches.
For content at the top of the funnel, use the head tail, as these words are shorter and more generic.
For middle and bottom of the funnel content, the ideal is to use long tail keywords, which although longer, are more specific, generating a greater chance of conversion.
When using HubSpot to optimize your blog, one of the features is the suggestion of ideas, which can be added to the content to make it more attractive to readers and crawlable for search engines.
With quality content, you'll be able to stand out in search engines and boost your online presence, and by implementing up-to-date SEO techniques, you'll be able to turn your company into a search powerhouse.
As mentioned earlier, keywords are very effective for optimizing your blog and increasing its effectiveness, but you need to use them at points in your content strategy. Here's where and how to use keywords throughout your text:
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Title |
The title is one of the first elements to be checked by search engines, so the keyword should be present at the beginning, and your title should contain up to 60 characters so that it doesn't get cut off during the search. When using HubSpot, you can create two different titles: a main one that identifies the blog on the platform and the SEO or title tag, which appears in search results. |
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Header and body |
Keywords should be used throughout the body of the text in a natural and cohesive way, without exaggeration so as not to risk being penalized for excessive use. |
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URL |
Search engines not only examine your text, but also your links (URLs), which is why it is essential to insert the keyword in the URL in order to obtain a good rating and, of course, so that your page can be found more easily. |
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Meta description |
The meta description is a short text with a limit of up to 155 characters, but according to good SEO practices, the ideal is 150 characters, providing sufficient information for search engines and for your audience to find your content. For this reason, it is very important that the keyword is preferably at the beginning of the text, clearly stating the topic covered in the blog text. |
Table: Essential SEO elements for blogs: title, headings, URL and meta description.
Did you realize how fluidly the keyword should be used throughout the blog text? From the title to the URL of your page, it's very important to highlight the subject of your text.
The address of your page should help the user experience (UX), so that they can understand what the content of your blog is about, and many don't know it, but search engines prioritize pages with clearer and more objective URLs. And according to AIOSEO, pages with keywords in their URL have a 45% higher CTR than normal.
For example, if you visit the MKt4Edu/4Revops blog and search for information on SEO, you will be directed to the URL https://www.mkt4edu.com/en/blog/tag/seo
If, however, you want to access specific SEO-related content, for example, to find out how Google's AI is affecting organic traffic, then the URL will clearly display the information: https://www.mkt4edu.com/en/blog/how-is-google-ai-affecting-organic-traffic.
The URLs of your content can be grouped in such a way that they relate to each other, thus increasing the authority of your site for search engines. In this way, blogs can be grouped by specific topics, connected to other URLs:
The way links are grouped in HubSpot makes it easier to rank more pages on your site, making it easier for users to access your content. Basically, the pages are grouped as follows:
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pillar content ▶️ |
cluster content ▶️ |
hyperlinks |
Having your pages grouped gives you a number of benefits:
It may sound impressive, but according to research carried out by Statista, Google is responsible for over 93.9% of searches carried out on mobile devices, so it's essential to understand the importance of Google Search Console.
Google Search Console is a free tool that provides a detailed report on the click analysis of searches carried out on the Google search engine, showing which keywords people generally use to find your content.
To use this tool to your advantage, follow the instructions available on the Search Google help page and get the optimization you want for your blog, especially for the older, better-performing posts.
Always remember that blog optimization must be continuous, but the results are not visible immediately: you have to be patient!
A blog post is not just made of words. In addition to a well-constructed text, images must also be optimized, after all, they enhance content marketing.
But do you know how search engines find images? It's through alternative text, which provides information about the image, helping the text to be found more easily in searches.
Alternative text can be added to an image tag in HTML and is represented as follows:
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<alt="description-image" title="how to optimize blog">. |
When optimizing the image for your blog post, don't forget to think about mobile users, after all, the largest number of users are using cell phones to search for information, according to Google.
For your blog to be accessed fluidly on any device, it's important that your site is responsive, meeting the diverse demands of your users.
On the HubSpot platform you'll find specific software for creating optimized and responsive blogs for both desktop and mobile devices, allowing your site to have just one URL.
With this HubSpot tool, you can adjust the on page SEO and off page SEO of your blog with links that will direct the user to your site, regardless of where they access your page: desktop or mobile device.
SEE TOO:
Placing internal links corresponding to other posts in your blog texts is a sign of the relevance of your content. The same is true when you add links to other pages on your site, as long as they have related content.
With HubSpot, you automatically access links to other content on your site in the SEO panel. This is a solution that improves your page's SEO, so important for inbound marketing, while helping users find your content.
In addition to the technical aspects that should make up a blog, don't lose sight of the fact that for your blog to be prioritized by search engines, it must have valuable content.
Valuable content means content that:
It's worth mentioning that AI models are able to understand the context and relationships established between content, so creating texts with interconnected content can improve visibility in related searches.
A credible blog makes all the difference, right? After all, finding quality, reliable information on the internet hasn't been easy.
Thinking about the importance of credibility on the internet, Laninstar did a very interesting case study on HubSpot.
According to this case study, HubSpot faced a major challenge in entering the content marketing sector, but in order to overcome this barrier, it invested in quality and trustworthy content. But how did it do this?
It created a strategy where the texts were complete and comprehensive, based on studies and research, demonstrating the transparency needed to build a relationship of trust with its users. What was the result?
Search engines that use AI prioritize quality content and the relevance of the information shared. That's why you need to keep your blog up to date by adopting some simple SEO practices:
Even if the answers are generated by AI, it's worth pointing out that search engines give priority to content that has fluid, humanized language.
The reader must feel that the text was written by people for people, while the AIs understand that this is the most authoritative content.
HubSpot has a series of tools on its platform to help you create blogs with more authority and greater relevance, as well as offering all the support you need to update old texts so that they continue to appear in search engines.
Summary: To rank your blog on Google, use HubSpot to optimize keywords, URLs, images and internal links. The platform helps you create valuable, responsive content with up-to-date SEO, as well as providing insights and suggestions to improve your performance. Well-structured texts, with reliable sources and a focus on the user, increase your authority and visibility online.
For this to happen, SEO needs to be aligned with the new demands of the market, evolving along with the requirements of your audience and meeting the criteria of search engines, as discussed above. Find out now what you need to do to optimize your blog and appear on Google!
Keywords should appear in the title (preferably at the beginning), URL, headings, body text and meta description. These points help search engines identify the theme of the content and improve the page's ranking.
Short-tail keywords are more generic, ideal for the top of the funnel. Long-tail keywords are more specific, with a greater chance of conversion, and should be used in the middle and bottom of the funnel.
URLs with keywords are easier for the user to understand and have a higher click-through rate (CTR). They also help search engines index the content better and increase its authority.
HubSpot allows you to group content into pillars and clusters, making it easier to create relevant internal links. This improves the user experience, ranking and allows for clearer performance analysis.
Images should contain descriptive alt text with keywords so that they can be identified by search engines. It is also important to ensure that the site is responsive for mobile devices.
Valuable content answers readers' real questions, has natural language and is structured for easy reading by humans and AIs. It should contain frequently asked questions, bookmarks, useful links and related topics.
Use reliable sources, up-to-date data and clear language. The content needs to be original, well-structured and based on quality research, which increases authority and ranking in search engines.