Every year, educational institutions face a major challenge: attracting and retaining students. But, with the strengthening of online and the emergence of new institutions operating only in the distance modality, this mission has become increasingly difficult.
On the one hand, there are thousands of students leaving high school looking for a degree in a quality college, on the other hand, there are thousands of universities competing for these students.
Todos os anos, as instituições de ensino têm um grande desafio: atrair e reter alunos. Mas, com o fortalecimento do EaD e o surgimento de novas instituições operando apenas na modalidade a distância, essa missão tem se tornado cada vez mais difícil.
De um lado, são milhares de alunos saindo do Ensino Médio à procura de uma graduação em uma faculdade de qualidade, do outro, existem milhares de universidades disputando esses estudantes.
The truth is that competition is high and competitiveness in the school community should become even more intense in the coming years, and, to be ahead, it is necessary to go much further! Today, to stand out, it does not depend only on good prices or a large budget of educational marketing.
The secret lies in investing in smart strategies that speak to your university's target audience. The big question is that, despite the competitiveness, many educational institutions do not know where to start investing and therefore end up being left behind in this race for attracting students.
With that in mind, in this post we have put together six strategies that can help you attract and retain students in Higher Education with quality. Let's go?
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Good reading!
With students increasingly connected to the digital universe and the competitiveness of the educational market, higher education institutions need to invest more and more in innovations to attract students and differentiate themselves from the competition.
If you arrived here wanting to transform your fundraising strategies and retention, you are in the right place! Below, we separate six tips that can make all the difference in your marketing strategies Marketing Education and improve your results!
We couldn't talk about capture and retention strategies, not to mention the production of webinars. Video production is one of the biggest trends in the world of Marketing Digital for the coming years.
According to the Wyzowl 2025 report, 86% of businesses use videos as a marketing tool, and 78% of consumers say they watched videos to learn about products or services in the last year.
But, how does this fit into your college? You can record webinars, which are small explanatory lectures about courses, teaching modalities, selection processes and other questions that students and parents may have.
“I don't have the structure to record”.
I bet when talking about video, that's the first thing that comes to your mind. but, canrest assured that it doesn't take a big Hollywood production to produce webinars.
You can record in an environment at your educational institution that has a good setting, lighting and that the recording is not disturbed by external noise, after all, sound is an important element for videos.
You can also use your faculty for the production of webinars, bringing specialists in each course to talk about graduation, possibilities for action, trends in the area and how the current job market is.
Okay, with these elements and a good camera, you can open your YouTube channel today and start producing webinars. This is a great way to engage your audience before the selection process and build trust.
We know that good infrastructure is an important element in students' decision-making, but the reality is that we don't always have time to create guided tour programs around the university campus, which is a brilliant strategy to attract students from Higher Education.
Renowned universities, such as Harvard and Yale, do this type of action, relying on graduate course veterans to present the infrastructure to potential students.
But, fortunately, today we have the 360º videos. With them, you can create a true virtual tour and present the classrooms, library, laboratories, campus and other facilities. In this way, students have the opportunity to get to know their educational institution without even having to leave their homes.
According to a report by Think with Google, immersive experiences, such as interactive and 360° videos, significantly increase purchase intent and time spent on pages.
Taking advantage of the flexibility, practicality, high power of engagement and interaction of the videos, you can also insert calls to action so that visitors can learn about the courses offered, download rich materials or even sign up for the selection process.
Since the internet has become a great platform for exchanging information, collecting and analyzing online behavior data has become an indispensable strategy for educational institutions.
Tools like Google Analytics 4 (GA4) offer predictive analytics capabilities and more detailed user journey insights, helping institutions adjust campaigns in real time based on search behavior and intent.
If you want to attract students, you need to know which websites they browse, what kind of content they consume and what their interests are. At that point, a web analytics tool is the best solution you can have right now.
Data mining brings important insights for you to improve your strategy to attract and retain Teaching studentsSuperior, after all, it shows what users are saying, sharing, seeing and hearing on the web.
Text messages are also excellent strategies for increasing enrollment. The tip is: use communication platforms in your favor! You can send SMS or create interest groups on Whatsapp, Messenger, Telegram or the like.
The aim should always be to nurture the lead and generate value for the student. Therefore, share tips, information about your educational institution, strategies and content that can be used to improve its performance. Just be careful with the frequency, not to be too much, okay?
Creating a sense of exclusivity can increase enrollment and also contribute to permanence of students. That's what great teaching institutions like MIT or Harvard do. These institutions have created an unbeatable reputation and combined this perception of value with personalized selection processes.
Calling the best ranked students for an interview can provide additional information to help in the selection process, in addition to helping to identify students who really fit the profile of the educational institution. With this, you avoid evasion and default, for example.
If the role of an educational institutionSuperior is to educate, why not start educating your future students before they enroll? That's the way MIT thinks. The educational institution has a blog named News MIT dedicated to the academic community, attracting students with content of interest.
Blogs also serve to generate engagement and loyalty among students who are already enrolled, which encourages internal debate and contributes to everyone's learning, including the institution, which is increasingly aware of the profile of its students.
Therefore, it is important to invest in Content Marketing! With a good strategy, you can produce blogs, e-books, emails, rich content for social media, all according to the profile of your future student.Once you've attracted several students to your university, you need to qualify these leads to find out if they have the right profile for your educational institution and start preparing them for the next phase: enrollment. Want to know how to do this? Get in touch with us!
With the rise of online education and the increase in remote-only institutions, the competition for students is fiercer than ever. Thousands of students are graduating from high school each year — and just as many colleges are trying to capture their attention. Standing out requires more than good prices or big marketing budgets. It’s about strategic, personalized approaches that resonate with your audience.
There are six powerful strategies you can start using now:
Webinars: Hosting live or recorded sessions to explain your courses, teaching methods, and opportunities is a cost-effective way to build trust and interest.
360º Campus Tours: Let students explore your facilities remotely — classrooms, libraries, labs, and more — through immersive, interactive video content.
Web Analytics: Use tools like Google Analytics 4 to understand how future students behave online, and optimize your campaigns accordingly.
Text Messaging: SMS, WhatsApp, and Telegram groups can nurture leads with helpful tips, updates, and relevant information — just don’t overdo it!
Exclusivity: Create unique selection processes that reward high-performing candidates and build a sense of prestige.
Content Marketing: Blogs, guides, and social media content can educate and inspire students before they even step into your institution.
Absolutely. 78% of users watch videos to learn more about services, and webinars are a powerful way to answer questions, share value, and present your brand in a personal way. You don’t need a studio — a quiet room, clear audio, good lighting, and your academic team’s expertise are enough to get started.
Yes! 360º videos let students tour your campus from anywhere. These virtual visits can influence decision-making and boost time spent on your site. Plus, you can embed CTAs (calls to action) for course discovery or application registration directly into the experience.
That’s where Web Analytics comes in. It helps you understand user behavior, interest trends, and engagement patterns. This data can guide your blog topics, social media posts, and even email marketing campaigns.
Definitely! Students are constantly on their phones. A well-timed, personalized message via SMS or WhatsApp can guide them through the enrollment journey. Just be careful with the tone and frequency to avoid sounding intrusive.
Yes. Selective processes, interviews for top candidates, and personalized contact create a sense of belonging and value. This reduces dropout and improves student satisfaction from day one.
Educational content is key. Share articles, career guides, success stories, and course insights. MIT, for instance, has a dedicated blog to spark interest and connect with its academic community even before students enroll.
You qualify the lead. Use marketing automation and lead scoring strategies to identify students who match your ideal profile. That way, your admissions team can prioritize follow-ups and improve conversion.