The 1st and only Elite HubSpot partner in MENA

Inbound Sales

Increase the number enrolled student , reduce the Marketing costs and potentialize the results of your Educational Institution with Inbound Sales!

Following what we call the Guided Selling Process, the Marketing Department plays the role of attracting interested people and turning them into leads, that is, potential enrolled students.

Those leads are then educated with personalized content for each stage of the buyer’s journey, so that the decision to join an Educational Institution matures.

When the leads are ready to make the decision, your sales team gets into the stage to end the enrollment process.

Strategic Educational Marketing

Give your brand visibility, attract more interested people to your Educational Institution and secure your students loyalty with Strategic Educational Marketing!

The educational experience that your institution transmits to the students is today an essential factor to dictate its results. Generating value since the first touch point and extend this differential throughout the whole student life cycle has become fundamental.

Knowing your buyer personas, the student’s buyer journey, the most efficient communication channels and what students are looking for in an Educational Institution are the factors that will allow you to provide unforgettable moments for those who trust your school, university or professional course.

SEO

Reduce marketing investments and make your reputation and credibility great tools to turn your institution into an enrollments machine!

The website of an Educational Institution is its online head office, thus, it must receive all the generated traffic by all your digital marketing actions. With the right optimization, you can make your website get easily found on the internet.

When the website of your Educational Institution is present on the first Google’s SERPs, your student recruitment becomes even easier, since more than 90% of the clicks come from the first three positions of the results page.

SEO is a competition, therefore, your Educational Institution must count with what’s best in professionals and tools to win this battle!

Outbound Marketing

Expand the possibilities of attracting and converting students and maximize your results by intelligently integrating online and offline campaigns campaigns!

Physical media, such as billboards and graphic pictures, have a high impact in the student’s perception of value in relation to an Educational Institution, as well as a differential that might win: the face to face factor.

Interaction leads to trust, which leads to decision making in less time. That translates into qualified leads, materializing enrollments in record time!

Inbound Marketing

Stop chasing students and make them come to your Educational Institution!

Inbound Marketing is the best way to attract students, as it creates emotional connections with them throughout interesting, informative and personalized content, both on your institucional website and on other platforms, such as blogs and social networks.

Using strategies of recruitment on the internet, like Content Marketing and SEO, we conquer the interest of students and initiate a relationship based on great amounts of valuable information and marketing automation.

After they are nurtured with the knowledge you shared, students start to feel more confident and secure when deciding on an Educational Institution: yours.

Content Marketing

Attract students naturally, gain credibility and turn your educational blog into a source of enrollment!

What makes your Educational Institution interesting for a student is not the expensive ads or the low prices. It’s your educational potential, and quality of teaching.

And how do you show the quality of your teaching? Sharing knowledge with people even before they become your students. As the website of your Educational Institution cannot and should not have its content changed every time, the ideal is to crate an educational blog and create content that is interesting for the segment of students you want to reach.

What people want to search online is knowledge and if you share yours, there is nothing more natural than the birth of a connection between you and your potential students.

SEM

Speed up the number of lead conversions by winning over those who are ready to make a decision!

What to do when enrollments don’t reach the expected rate? Invest in Search Engine Marketing!

We’re talking about the famous Search Ads, or Sponsored Links. This strategy can and must be taken forward by Educational Institutions that seek fast and accurate results!

There is no rivalry between organic positioning and Search Ads for Educational Institutions. The sum of these two strategies can boost the number of applications and increase the number of enrollments substantially.

There are researches that report that 90% of users know exactly what they are looking for on the internet, that is, with an attractive and SEO optimized ad, you attract the attention of who is ready to enroll!

Web Design

Generate more lead conversions by investing in usability, responsiveness and visual ID for your institution’s website!

Web Design is a fundamental part of marketing strategies. Besides making your website easier to navigate, whether on phones, tablets and laptops, it also offers solutions directly linked to converting visitors into leads and then on new enrollments.

The choice of colors, fonts and the data organization are crucial so that your potential students understand the messages and, moreover, to engage in the actions of your brand.

Chatbots for Student Recruitment

Keep your student recruitment at full blast with Chatbots! These little robots can be programmed through an Artificial Intelligence software and are perfect to meet the demand for answers from non-student’s questions and to execute 100% online enrollment processes.

Through an analysis of your student’s profile, we define and program the ramification of the contents and lines of conversations that your chatbot should take, from the topics that fit as the biggest doubts of your lead! That way, your robot can perform, with the lead, a more efficient and pragmatic process of enrollment.

Besides, with the help of this automated service, your call center can better focus on serving, in a personalized way, those who show progress along the sales funnel.

Data Science para captação

Let the data talk! The capture and storage of relevant data to your decision making are the great tools to improve your student recruitment!

Data Science consists of the analysis and treatment of large amounts of data acquired through the construction of intelligent algorithms, which provide you with essential content and directs you to the best action!

Having these tools at your disposal, added to effective communication, you can become more and more precise when converting leads into enrolled for your institution!

AI for Recruitment

Improve your student recruitment with the use of Artificial Intelligence, helping your call center to direct efforts to leads with real enrollment potential.

Through a series of technological resources, Artificial Intelligence is able to identify patterns and determine the best strategies for your Educational Institution to invest in the leads that have the greatest potential to become students.

Mkt4edu uses several AI tools, including Watson, from IBM Cloud, Google Cloud, Aito, Chatlayer and Jumper. These technologies are able to learn from their own jobs and become more accurate each day, in addition to being able to identify patterns and make correlations in seconds (something that a human being could take days to do).

By investing in this technological resource and in a marketing strategy that uses this intelligence to its advantage, the Educational Institution is directing its time and resources towards a measure that has a history of success.

Recruitment Strategies Diagnosis

Through the use of Artificial Intelligence tools and statistical techniques, Mkt4edu is able to interpret a large volume of collected data and establish metrics and trend lines.

In addition, we have the aid of advanced tools to create optimized and personalized infographics that allow a clear and concise visualization of the data.

In this way, we can assign scores to leads and identify which ones have the greatest enrollment potential, significantly improving the efficiency of their recruitment.

Through the infographics, an illustration of the information can be seen, allowing a better comparison of data and a monitoring of the performance of the leads, according to the score attributed to them.

Retention Strategies Diagnosis

As with attracting students, you can also use Artificial Intelligence to make improvements to your student retention strategies!

A student's dropout can be caused by several factors, which vary from case to case. And, because of that, we developed a work methodology where we diagnose what weight each of these factors will have in the renewal of enrollments of students at your institution.

Mkt4edu uses Machine Learning techniques, a branch of Artificial Intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

From these techniques, we can better understand the student's behavior, monitor the early signs of churn (evasion) and work on retention actions to avoid losing customers.

Inbound Retention

Use Inbound Marketing as one of your main strategies for student retention!

Inbound is a complete methodology for attracting students, based on Content Marketing, and it is exactly this tool that, with all its versatility, will deliver the value that your students want to see in your institution.

With the development of detailed buyer personas, it is possible to create and deliver free content that relates to the desires and goals of this ideal student, so that he feels more and more engaged with the institution he chose to study and has no reason to leave it.

Data Science for Students Retention

Data say it all!

It can be said that with Data Science, there are no mistakes. Through surveys, processing and data analysis, we transform raw information into tangible knowledge, which allows you to make the best possible decisions related to the creation of retention strategies for your educational institution based on the most reliable.

In an increasingly competitive market such as the educational sector, getting relevant information about your students and having the ability to convert them into specific actions for them can be the game changer of your educational institution when it comes to keeping students happy and avoid dropouts.

Retention chatbots

Let the little robots do the hard work! As in the recruitment strategies, Chatbot today is also fundamental when considering student retention.

Within an AI software, preferably IBM Watson, bots are programmed to answer questions that students may have. This is done through a series of analysis related to, for example, the audience of the robot, the buyer personas with whom it will be able to talk, as well as the context and involvement with the student in question.

After numerous conversational tests and rehearsals, your robot gradually acquires a natural and spontaneous conversation state and may be absolutely capable of doing an automated answering job.

Automation for Students Retention

Prevent evasion with accurate and efficient communication!

First, in order to implement automation for retention, it is necessary to conduct a study to identify the main windows and gaps through which a student can escape. These gaps are varied and are analyzed on a case-by-case basis.

After the analysis of the main reasons for leaving, each of them receives a weight and feeds a predictive diagnosis with a percentage of possible dropout, according to the student's behavior.

Then, after conducting data surveys about the student's behavior, communication rules are created related to each possible reason that leads this student to evasion.

The purpose of automation is to anticipate potential evasion, bringing relevant content and solutions to the student to prevent him from making the decision to leave your institution.

Students Retention Follow-up Dashboard

Build barriers for student evasion with Artificial Intelligence!

After the development of predictive diagnostics through AI, it is possible to know what weights each of the possible evasion factors will have in the renewal of enrollments of students at your institution.

Upon the result of this research, which should be applied to all freshmen, we will define actions to be implemented to minimize the problems of renewal of each of its courses, before evasion occurs.

Then, through Machine Learning and sophisticated dashboards, it becomes possible to monitor real-time evasion signals and merge them with old data to build true barriers against students evasion.

NPS Survey

Use satisfaction surveys to measure your student's perception of value about your Educational Institution and how loyal they are to it!

The NPS (Net Promoter Score ®) is a type of satisfaction survey that aims to measure the degree of loyalty that a customer has in relation to a company.

From the grade the student assigns to your EI, you can understand whether he is in a group of detractors (who do not recommend your institution), neutrals, or promoters (those who advocate in favor of the company).

With this, it is also possible to analyze the number of clients who tend to evade the institution and how to prevent this situation!